๐ง ่ณใฏใ้ใซ่ชญใใโใๆ่ใๅฑใใชใใณใกใณใใใ็ใพใใไป็ตใฟ
โโ ่ณใปๅฟ็ใปใใฉใใใใฉใผใ ใใคใใใๆ่ใทใงใผใใซใใ็คพไผใ
TruResearchโข
ใใใใงๆ็ซ ใๆธใใฆใใใจใใตใจไธๆ่ญฐใช็ฌ้ใใใใ
ใใกใใฏใๅๆโ็็ฑโ็ต่ซใใฎ้ ใงไธๅฏงใซ็ฉใฟไธใใฆใใใฎใซใ่ฟใฃใฆใใใฎใฏใใพใใงๅๆใๅญๅจใใชใใฃใใใฎใใใชๅๅฟใ
ไธๆใ ใใๅใๅใใใๆฏๅฉใๆๅญใฉใใใซ่งฃ้ใใใใใใฆๆๅพใซๅผทใๆญๅฎใ ใใๆฎใใ
ใใใใ็พ่ฑกใฏใ่ชญ่งฃๅใ่ฝใกใใใๆฐๅบฆใไธใใฃใใใจ็ใฅใใใกใ ใใๅฎ้ใซใฏใใฃใจ่ค้ใ ใ
็งใใกใฎ่ณใฎไป็ตใฟใจใSNSใๆใคๅ ฑ้
ฌ่จญ่จใใใใซๆ
ๅ ฑ้ๅคใ็ใ็ฒๅดใๅใใใฃใฆใใๆ่ใ่ชญใใใใใๅณๅๅฟใใใใปใใ่ตทใใใใ็ฐๅขใใงใใฆใใใ
ใใฎ่จไบใงใฏใใชใใๆ่ใๅฑใใชใใณใกใณใๆฌใใ็ใพใใใใใฎใใใ่ณใปๅฟ็ใปใใฉใใใใฉใผใ ใจใใ3ใคใฎ่ฆ็นใใๆด็ใใใ
๐ง ่ณใฏใ้ใซ่ชญใใใใ่จญ่จใใใฆใใพใ
ๆ็ซ ใฎๆ่ใ่ฟฝใใซใฏใใใฃใใ่จใใจๆฌกใฎ3ใคใๅฟ ่ฆใ ใ
- ใฏใผใญใณใฐใกใขใช๏ผๅๆใๆตใใไธๆ็ใซไฟๆใใ
- ๅฎ่กๆฉ่ฝ๏ผExecutive Function๏ผ๏ผ่กๅใๆใใ้ ๅบ็ซใฆใฆ็่งฃใใ
- ใกใฟ่ช็ฅ๏ผ่ชๅใฎ็่งฃใใบใฌใฆใใชใใใ็นๆคใใ
ใจใใใ็พไปฃใฎใใใ็ฐๅขใฏใใใใใใใซ็จผๅใใใใใใใ่ณใใ็ฏ้ปใขใผใใใซๅ ฅใๆกไปถใๆใใใใใ
ใใจใใฐใ่ทๅ ดใงใฎๆ
ๅ ฑ้ๅคใๆฑใฃใใทในใใใใฃใใฏใฌใใฅใผใงใฏใๆ
ๅ ฑ้ใปใฟในใฏใปICT็ฐๅขใ้ใชใใใจใงใๆ
ๅ ฑๅฆ็ใฎ่ฒ ่ท๏ผcognitive load๏ผ ใๅขใใๅฏพ็ญใฏๅไบบใ ใใงใชใ็ต็นใปๆ
ๅ ฑ่จญ่จใปITใพใงๅซใใๅคๅฑคไปๅ
ฅใๅฟ
่ฆใ ใจๆด็ใใใฆใใ[6]ใ
ใใใใฉใใใ้ใซ่ชญใใใฏๆ ๆ
ขใจใใใใใไบบ้ใฎๅฆ็่ณๆบใๆ้ใงใใไปฅไธใใใชใ่ช็ถใชๅธฐ็ตใงใใใใ
ใใใซใใกใใฃใข็ฒๅด๏ผmedia fatigue๏ผใฏใ้ๅฐใปๅๅพฉใปๅบๆฟ็ใชๆ
ๅ ฑๆฅ่งฆใซใใฃใฆ้ขๅฟใไฟก้ ผใไฝไธใใๅ้ฟใ้ธๆ็ๆถ่ฒปใ้ฒใ็พ่ฑกใจใใฆ่ชฌๆใใใฆใใ[2]ใ
ๅ้ฟใ้ธๆใ้ฒใใจใๆ่็่งฃใใใใ่ชๅใๅๅฟใใใๅบๆฟใใ ใใๆพใใใใใใชใใ
๐ ้็ฅใใ่ชญใใใใใๅๅฟใใ็ฟๆ ฃๅใใใ
ในใใใฎ้็ฅใฏใๅใชใใ็ฅใใใงใฏใชใใใใใพๅๅฟใใใใจใใๅผทใ่กๅ่ชๅฐใซใชใใใใใ
้็ฅใๅคใ็ฐๅขใงใฏใๆณจๆใ็ดฐๅใใซใชใใไฝๆฅญๅพฉๅธฐใณในใใ็ฉใฟไธใใโโใจใใๅ้กๆ่ญใใ้็ฅใฎ็ฅ็ต็งๅญฆใๆฑใฃใ่งฃ่ชฌใงใๅผท่ชฟใใใฆใใ[4]ใ
ใพใใใใ็ดๆฅ็ใซใ็ญใSNSๅฉ็จใๅฎ่กๆฉ่ฝใซใณในใใ็ใใๅฏ่ฝๆงใ็คบใ็ ็ฉถใใใใ
ๅคงๅญฆ็ใๅฏพ่ฑกใซใ็ญๆ้ใฎๅๅ็ในใฏใญใผใซๅพใซๅฎ่กๆฉ่ฝ่ชฒ้กใ่กใใใ็ ็ฉถใงใฏใSNSในใฏใญใผใซ็พคใงGo/No-Goใฎๆๅถๆ็ธพใไฝไธใใๅ้ ญๅ้ๆดปๅใ็นๆใฎๅคๅใ็คบใใใจๅ ฑๅใใใฆใใ[10]ใ
ใใใใ่จใใใฎใฏใใๆ่ใ่ชญใใๅใซใใพใ่กๅใๆใใฆ่ชญใๅฟ
่ฆใใใใฎใซใใใฎๅๅฐ๏ผๅฎ่กๆฉ่ฝ๏ผใ็ญๆ้ใฎๅฉ็จใงใๆบใใใใใใจใใ็นใ ใ
ใใใซใๆๆฅๆใฎ็ธฆๆญfMRI็ ็ฉถใงใฏใFacebook/Instagram/Snapchatใฎ็ฟๆ
ฃ็ใใงใใฏใจใ็คพไผ็ใใฃใผใใใใฏไบๆๆใฎ่ณๆดปๅ่ป่ทกใ้ข้ฃใใๅฏ่ฝๆงใ็คบใใใฆใใ[9]ใ
ๅ ๆใฏๅ็ดใงใฏใชใใใใใใงใใฏโๅๅฟใใฎๅ่ทฏใ็ฟๆ
ฃๅใใใใใใจ่ชไฝใฏใใณใกใณใๆฌใฎๅณๅฟๆงใจๆดๅใใใ
โ๏ธ SNSใฏใชใโใฑใณใซ่ ฐโใซใใใใฎใ๏ผ
่ใใใณใกใณใใฎ็นๅพดใฏๅใใใใใใ
- ๆญๅฎใๆฉใ
- ๆปๆ็๏ผ่ฆไธใๅฃ่ชฟใซใชใใใใ
- ๆๆงใใๆกไปถๅใใๅซใ
- โ็ธๆใฎ่ฉฑโใใโ่ชๅใฎ็ซๅ ด่กจๆโใๅ ใซๆฅใ
ใใใฏ้ๅพณไปฅๅใซใๅฟ็็ถๆ ใจใใฆ้ฒ่กใปๅฏพ็ซใฎใขใผใใซ่ฟใใ
ใชใณใฉใคใณ่จ่ซใซใใใๆๅถใฎๅคฑๆใๆฑใฃใ็ ็ฉถใงใฏใ่ชๅทฑๅถๅพกใ่ฝใกใ็ถๆ
๏ผego depletion็ใช็ถๆ
๏ผใใใชใณใฉใคใณใฎใณใใฅใใฑใผใทใงใณใงๅฟ
่ฆใชใๆใใใ๏ผ็คพไผ็ใญใฅใผ๏ผใใฎ่ช่ญใๅผฑใใใใใจใใ่ฆ็นใๆ็คบใใใฆใใ[11]ใ
่ฆใใใซใๅท้ใซ่ชญใไปฅๅใซใใใใฏๆๅถใๅฟ
่ฆใชๅ ดใ ใใจๆฐใฅใใชใ็ถๆ
ใ่ตทใใใใ
ใใใฆใใใฅใผในใณใกใณใ็ ็ฉถใฎใทในใใใใฃใใฏใฌใใฅใผใงใฏใ็ก็คผใปๆปๆ็ใชใณใกใณใ๏ผincivility๏ผ ใ่ชญ่
ใฎ่ช็ฅใ่ฉไพก๏ผไฟก้ ผใ็่ญฐใฎ่ฆ่พผใฟใชใฉ๏ผใซๅฝฑ้ฟใใใใใจใใพใๅฟๅๆงใ่จญ่จใปใขใใฌใผใทใงใณใ้่ฆใช่ฆๅ ใงใใใใจใๆด็ใใใฆใใ[12]ใ
ใณใกใณใๆฌใใ่ญฐ่ซใฎๅ ดใใงใฏใชใใ็ซๅ ด่กจๆใฎใชใณใฐใใซใชใใใใใฎใฏใๅไบบใ ใใงใชใ็ฐๅขๅดใฎ่ฆๅ ใๅคงใใใ
๐งฉ ใณใกใณใใใไธ้จใ ใๅใๅใใใใ็็ฑ
ใใใไธใงใฏใๆ็ซ ใใๆๅณใใงใฏใชใใๅบๆฟใใง่ชญใพใใใกใซใชใใ
- ๅผทใๅ่ช
- ็ ฝใใซ่ฆใใ่กจ็พ
- ่ชๅใฎ้ขๅฟใซ่ฟใๆญ็
- ใใงใซๆใฃใฆใใๆ่ฆใ่ฃๅผทใใ็ฎๆ
ใใใใๆญ็ใในใใใใฉใคใใๆตดใณใๆฎใใฎๅๆใๆกไปถใฏๆ่ปขใใใ
ๆณจๆ่ณๆบใฎ้็ใใๆ
ๅ ฑใฎ่ณชใฎ่ฆๅใใใๅผฑใใๅฏ่ฝๆงใฏใใชใณใฉใคใณๆกๆฃใๆฑใฃใ็ ็ฉถใขใใซใงใ็คบๅใใใฆใใใ
ๅไบบใฎๆณจๆใ้ๅฎใใๆ
ๅ ฑ้ๅคใใใใจใใทในใใ ๅ
จไฝใจใใฆ่ณชใฎ่ญๅฅใๅผฑใพใใไฝๅ่ณชๆ
ๅ ฑใ้ซๅ่ณชๆ
ๅ ฑใจๅ็จๅบฆใซๆกๆฃใใใใใจใใ่ญฐ่ซใๆ็คบใใใฆใใ[13]ใ
ใใใฏใๆ่ใ่ชญใพใใชใใใ ใใงใชใใใ้ใชๆญๅฎใ็ฎ็ซใคใ็พ่ฑกใจใๅฐ็ถใใ ใ
๐๏ธ ใใฉใใใใฉใผใ ใฏโๆทฑ่ชญใฟโใซๅใใฆใใชใ
ๅคใใฎSNSใฏใๆปๅจๆ้ใปๅๅฟๆฐใปๆกๆฃใไธญๅฟใซๆ้ฉๅใใใฆใใใ
ใคใพใใๅใๅ
ๅฎนใงใ
- ๆๅพใพใง่ชญใใง้ใใซ็่งฃใใไบบ
ใใใ - ้ไธญใงใซใใจใชใฃใฆๅๅฟใใไบบ
ใฎใปใใใ็ตๆใจใใฆใ่กๅใใผใฟใใๅคใๆฎใใใใใ
ใใใซใ2025ๅนดใฎไธป่ฆSNSๅๅใใพใจใใๆฅญ็่จไบใงใฏใไบบใ
ใฎๅฉ็จๆ้ใ็นๅฎใฎๅ็ป็ณปใใฉใใใใฉใผใ ใซๅใใ็ญใ้ ป็นใชๅฉ็จใ่ตทใใใใใใจใ็คบใใใฆใใ[1]ใ
็ญใ้ ป็นใชๅฉ็จใฏใ่ช็ถใจใๆทฑใ่ชญ่งฃใใใใๅณๆๅๅฟใใฎๆฏ็ใไธใใใใใ
ใใใง้่ฆใชใฎใฏใ
ๆ่ใ่ชญใใใจใๆใใจใฏ่จใใชใใ
ใใ ใๆ่ใ็ก่ฆใใฆๅๅฟใใใปใใโ็ฎ็ซใคโ่จญ่จใซใชใใใใใ
ใจใใ็นใ ใ
๐งฏ ใณใกใณใๆฌใๅฐ็ๅใใๆกไปถใฏใใๆใฃใฆใใ
ใใใพใงใใพใจใใใจใ่ใใ็ฐๅขใฎๆกไปถใฏใใใชใใ
- ๆ ๅ ฑ้ๅคใง่ช็ฅ่ฒ ่ทใ้ซใ๏ผ็ฏ้ปใใใใชใ๏ผ[6]
- ็นฐใ่ฟใๅบๆฟใงใกใใฃใข็ฒๅดใ่ตทใใ๏ผ่ชญใๆฐใ่ฝใกใ๏ผ[2]
- ้็ฅใปใใงใใฏ็ฟๆ ฃใงๆณจๆใ็ดฐๅใใซใชใ[4][9]
- ใกใใฃใจใใSNSๅฉ็จใงใๅฎ่กๆฉ่ฝใๆบใใๅฏ่ฝๆง[10]
- ่ชๅทฑๅถๅพกใ่ฝใกใใจใๅฟ ่ฆใช็คพไผ็ใญใฅใผใฎ่ช่ญใ่ฝใกใ[11]
- ่ใใใณใกใณใใฏๅจๅฒใฎ่ช็ฅใไฟก้ ผใๅทใคใใ[12]
- ๆณจๆใ้ใใใใจใ่ณชใฎ่ญๅฅใๅผฑใพใใใใ[13]
ใใฎๆกไปถไธใงใๅท้ใชๆ่ๅ ฑๆใ่ช็ถใซๆ็ซใใใใจๆๅพ ใใใฎใฏใใใชใ็ก็ใใใใ
๐งญ ใฉใใใใฐๅฟใๅใใใใซใใใ๏ผ
๐ ่ใใใณใกใณใใใไบบๆ ผใใงใฏใชใใ็พ่ฑกใใจใใฆ่ฆใ
ใ็ธๆใๆชใใใงๆญขใใใจๆถ่ใใใ
ใใใใ่ณใฎ็ฏ้ป๏ผ่จญ่จใฎๅ ฑ้
ฌใง่ตทใใ็พ่ฑกใ ใจ็่งฃใใใปใใใๅฏพๅฟใๅฎๅฎใใใ
๐ง ๅๅฟใใชใใฎใฏ้ใใงใฏใชใใๅ็็ใช่ชๅทฑ้ฒ่ก
ใชใณใฉใคใณๆนๅคใธใฎๅฏพๅฆใฌใคใใงใใ็
ฝใใๆปๆใซใฏๅๅฟใใใๅฟ
่ฆใชใใใฅใผใใปใใญใใฏ็ญใงๅข็็ทใๅผใใใจใๆจๅฅจใใใฆใใ[5]ใ
ๆฒ้ปใฏๆๅใงใฏใชใใๅ่ทฏใ้ธใถ่ก็บใ ใ
๐บ๏ธ ๆ่ใ้ใใไบบใปใฉใ้ใใซ่ชญใใงๅปใ
ใใใฏไฝๆๅใงใใใใใ่จญ่จไธใๆทฑใ่ชญ่งฃใใฏๅฏ่ฆๅใใใซใใใ
ใ ใใใใณใกใณใใ่ใใฆใใใปใฉใๅฑใใฆใใชใใใจใฏ้ใใชใใ
โ๏ธ ใใใงใใๆ็ซ ใๆธใๆๅณ
ๆ่ใๅฑใใซใใๆไปฃใซใๆ็ซ ใๆธใ็ถใใใฎใฏใณในใใๆชใใ
ใใใๅๆใซใใใฏใไปใฎ็ฐๅขใไฟใ
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- ๅ็ดๅ
- ๆๆ ๅณๅฟ
ใธใฎๆตๆใงใใใใ
ใใใฆใๅฐๆฐใงใใ่ชญใๆฉ่ฝใใ่ตทๅใใฆใใไบบใฏใใใ
ใใฎไบบใใกใฏใใ ใใใ้ใใซๅใๅใฃใฆใใใ
ๅ่ๆ็ฎ
TruResearchโข
[1] The Fastest-Growing Social Media Platforms (2025 Data)
[2] Media fatigue
[3] ERIC Full Text: ED609244
[4] The Neuroscience of Notifications: Why You Canโt Ignore Them
[5] How to Handle Negative Comments Online
[6] Preventive measures for information overload in the workplace: a systematic literature review
[7] Social media use and mental well-being are associated with brain development during adolescence
[8] Online learning from texts vs. videos in authoritative vs. non-authoritative contexts
[9] Habitual checking of social media and functional brain development in adolescents
[10] Wearable fNIRS study on immediate effects of brief passive social media scrolling on executive function
[11] Why Disinhibited Online Behavior Is a Self-Control Failure
[12] News-related user comments: a systematic review
[13] Limited individual attention and online virality of low-quality information